What is EpicZero 2021?

EpicZero 2021 is a hybrid conference that aims to bring aspiring Product Leaders, Managers, Owners & Designers together to learn from the experiences of seasoned professionals in some of the hottest startups in Pakistan.

The theme of the conference is "Steering Product in a Rapidly Evolving World". Speakers & presenters from Airlift, Careem, Zameen, Bazaar, Carfirst, vFairs, & several others will be sharing how product management as a discipline has changed with the pandemic, the challenges that poses and the best practices they recommend.

This hybrid conference, powered by vFairs will also be broadcast online to a virtual audience, in addition to engaging the in-person audience (at the physical location in Lahore). Audiences around the world can view the sessions live, ask questions and participate.

Disclaimer: The capacity of the Lahore venue is limited. Seats will be awarded at first come first serve basis.

So, come and learn from the top product minds in the country & get inspired.

What is happening at EpicZero 2021?

Twenty20 Talks

Speakers will be giving 20 minutes focused talks on a product-specific subject linked to the event theme followed by a 5-10 minute QnA session.

Fireside Chats

Pairs of speakers will sit across moderators in a casual talk-show style format. In-person & virtual audiences will be able to freely interact and ask questions related to the topic.

Panel Discussion

A pool of senior product people will assemble to discuss the role & challenges of a product manager in the startup context. Moderators will run the panel while fielding questions from the audience.


Attendees will be able to network with other product managers, share ideas, and exchange contact information for follow-ups.

Meet the Speakers

Aatir Abdul Rauf

Director Product & Marketing, vFairs

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Abdul Ghaffar

Product Manager, AimFit

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I'm a proud nerd obsessed with solving challenging problems via technology

Ammara Javaid

Sr. Technical Product Manager, i2c Inc.

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Goal-oriented, Proactive Product Manager with years of experience in Telecommunication, IT and Digital Financial industry

Fahim Kadhi

Product Manager, Careem

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Goal-oriented, Proactive Product Manager with years of experience in Telecommunication, IT and Digital Financial industry

Fatima Moin

Product Manager, Bazaar

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Fatima is a product manager at Bazaar Technologies, Pakistan's rising tech unicorn, where she looks after the customer and business domain - this means everything from partner relations to retention and customer wallet share to acquisition! Fatima is a strong advocate of employing a user-centered approach by designing and building for the customers through conversation, observation and co-creation.

Hira Nazir

Head of Products, Carfirst (OLX company)

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Hira Nazir is the Head of Product at CarFirst, Pakistan’s most trusted used-car trading platform, which has raised significant investment rounds from some of the world’s most prestigious investors from around the world.

In her current role, Hira is responsible for overseeing all aspects of the design, development and delivery of products and services. Hira also oversees the team that ensures the reliability of our backend and drives innovation and automation across our operations.

Over the past seven years, Hira has applied her technical expertise and know-how to a number of Tech & Internet-focused start-ups. Her professional experience includes positions in product strategy, business development, and marketing for a number of established brands such as CarFirst and Duriana. Hira holds a bachelor’s degree in International Business from the Limkokwing University of Technology in Kuala Lumpur, Malaysia, and has extensive international experience, having lived in four different metropolitan cities.

Her hobbies include discovering great food & coffee spots and traveling the globe. Hira is also an avid reader who loves to discover good books.

Khushnuma Jamal

Product Manager, Digital Financial Services, JS Bank

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Khusnuma is a product development expert, tech enthusiast, customer experience advocate and a banker

Mahad Ahmad

Product Manager, RepairDesk

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Mahad is a CS graduate who is pursuing a career in Product Management. His passion for solving problems through technology has been helping him build & test multiple digital products in the last 4 years. Currently he's working at RepairDesk as a Product Manager. He is leading a transformational project in which RepairDesk is rewriting the whole software to make it more seamless, intuitive & user friendly. He not only has successfully built & shipped products from scratch but has experience in marketing & selling them as well. He has co-founded a product company "remoty" which envisions to make remote working more productive & efficient.

Muhammad Hassan Ahmed

Product Manager, Airlift Technologies

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Muhammad Hassan Ahmed currently working as a Product Manager at Airlift Technologies. One key thing that I have learned over my brief experience as a product manager is how not to wait for the perfect product and simply launch the not so perfect product that solves the pain-point of the users. I am extremely delighted to be a part of this conference and I look forward to share my learnings as well as learn from other aspiring product managers attending the conference.

Muhammad Sabir

Founding Member, CreditBook

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I am the founder of AltAnalytica. AltAnalytica helps early stage tech startup find product market fit and grow exponentially.

I was also a part of the founding team of CreditBook. CreditBook has raised $1.5 million to revolutionise how MSMEs manage their business.

Some of the other companies that I have worked with include Swvl, FindMyAdventure, EZOfficeInventory, Unilever, VentureDive, UTM.io, etc.

Rida Rizvi

Product Manager, AimFit

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I am a Product Manager at AimFit with primary responsibilities related to the admin portal, app content, user feedback and design. New to the Product Management world. I graduated from Lahore School of Economics in 2016 with a Masters in Business Administration. With a major in Marketing, I started my career with a role in sales and marketing. I joined AimFit in 2019 and as soon as the company started its digital operations, my role switched to product management. The transition has been really exciting and instructive!

Saifullah Khan

Principal Product Manager, Glowfish Labs

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Saifullah Khan is an experienced Product leader with over 8 years of experience working in various product roles in tech organizations. A graduate of National University of Computer and Emerging Sciences Pakistan - with a degree in Technology and Business Management; Saif’s areas of interest include product strategy, product-driven growth, and digital transformation.

As a product leader, Saif has led large cross-functional teams in the development of digital products in a variety of industries, from IoT, to quick commerce, to real estate.

As a digital transformation evangelist, Saif has also been involved in national-scale digital transformation projects, as well as building enterprise-grade operations monitoring and management platforms. Saif is currently at Glowfish Labs, where he is building a product consultancy wing at the company, and is involved with an innovative startup disrupting the real estate space in the Middle East.

Prior to joining Glowfish, he was Product Lead at Cheetay, part of the core team that led Cheetay to 10x growth YoY during the pandemic, launched the Grocery vertical, and led the transition of Cheetay's tech and product functions from a 3rd party service provider to an in-house team.

Suhaib Rathore

Product Manager, 7Vals

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Suhaib is a product management professional at 7vals, a leading software house in Pakistan. After working at IbexGlobal as a software engineer, he stepped into product management with “Rexel”, a global leader in the professional distribution of electrical products and services. While working at their Paris headquarters, he helped the company relaunch their e-commerce platform with multichannel integration before coming back to Pakistan and joining 7vals. Here, he is currently leading the effort to build capabilities within the platform housing 7vals' three SaaS products.

Suhaib has a BS degree in Computer Science from LUMS and a Master’s degree in Strategy and Management of International Business from ESSEC Business School, France.

Syed Sair Ali

Co-Founder, Blink

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Zeeshan Hasan

Senior Product Manager, Zameen.com

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Sr. Product Manager EMPG Labs (Zameen.com). A decade long experience in building and managing products.

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